Mishka LA | Opening February 20th in Echo Park

Back in March of 2009, Mishka opened their flagship store – 350 Broadway – in the heart of burgeoning South Williamsburg. Since then Mishka’s digs have at times hosted a variety of activities including art shows, various parties, crazy sample sales, celebrity drop-ins, and bitter impromptu Street Fighter 2 competitions. 350 Broadway went from being Mishka’s brick and mortar shop, to being one of Brooklyn’s hot spots.

Exactly 344 days after, Mishka will be opening their sister store in Los Angeles and they hope to accomplish in Echo Park what 350 Broadway did in Brooklyn. Mishka LA will open its doors at 1547 Echo Park Blvd. on February 20th with a clear mission to be a part of the growing transformation of the Echo Park neighborhood.

Designed with the same sensibilities of 350 Broadway, Mishka LA features familiar similarities with the bright purple neon lights and the hallmark Adam Wallacavage octopus chandelier. And while the intent was to make Mishka LA distinct it still feels connected to the Bear Cub’s Brooklyn roots. Keep watch for Mishka Tokyo later this year. -Highsnobiety