The Pursuit of Cool [Trailer]

THE PURSUIT OF (COOL) - TEASER from R+I creative on Vimeo.

This upcoming documentary explores..well..."cool". What it means to be cool, what cool is to you, and etc. Considering that is what CooLikeDat is about, I found this documentary relative to our message and lifestyle. Therefore, I will most definitely be checking this documentary out, and if you dig the trailer you should too.